MANUFACTURAS TABERNER S.A. has been a beneficiary of the “ICEX-DANA” program and has received support from ICEX with funding from the European Funds (Next Generation EU) through the Recovery, Transformation and Resilience Plan in its component 32.
Within the framework of the ICEX-DANA program, MANUFACTURAS TABERNER S.A. has received support from ICEX for the development of a comprehensive set of actions aimed at strengthening its internationalization process, which have included the creation and adaptation of multilingual physical and digital promotional materials (brochures, catalogs, leaflets, calendars, audiovisual material and corporate merchandising), the reinforcement of its digital presence through the registration of international domains and the management of social media campaigns with an international focus, participation as an exhibitor at strategic international trade fairs in Europe, Africa and the United Kingdom, as well as actions associated with brand certification in different countries. These actions have improved the international visibility of the brand, facilitated access to new markets and contributed to the reactivation of the company’s export activity following the effects of the DANA.
